![]() To streamline branding, EA renamed both EA Access and Origin Access both to EA Play, with the Origin Access Premier named to EA Play Pro. In September 2020, EA announced it plans to retire Origin in favor for a new desktop client to be called "EA Desktop" that will support the new EA Play and EA Play Pro subscriptions. It is expected all Origin content will carry over to the new EA Desktop client once it is fully released. The EA Desktop client began its beta test in September 2020 with no planned date for full release. History ĮA Downloader was launched in late 2005. ![]() It was replaced by EA Link in November 2006, adding trailers, demos and special content to the content delivery service. In September 2007, it was once again replaced by the combination of EA Store and EA Download Manager. Users purchase from the EA Store website and use the downloadable EADM client to download their games. Games bought via EA Link were downloadable using the EA Download Manager. The store and client was reopened under the Origin name on June 3, 2011. The digital distribution software was first used to deliver the Battlefield 2: Special Forces expansion pack, and subsequently most EA titles.
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